Sign Holders, Frames, and Flags

Retail Signs for Stores and Pop-Up Shops

When stocking your storefront, it’s important that your selection of retail signage is just as carefully curated as your selection of merchandise! Believe it or not, selecting the right sign is one of the most important building blocks of a successful business. From promotional frames and price tag holders to exterior flags and sidewalk signs and aisle violators or even modern poster stands - you will find any and every style of store sign here!

Starting with the interior of your establishment, you’ll quickly find there’s a need for all sorts of tabletop, window, and shelving signage! Slanted acrylic sign holders are perfect for holding product information and customer service messaging. If counter space is lacking, just look to our selection of wall mounting frames! For smaller retail sign holders, check out our plastic price tag holders.

Next, you’ll want to consider exterior retail signs. Browse our huge selection of LED signs designed for hanging right in your shop’s window. With light up messages like OPEN, CLOSED, and ATM, your establishment won’t be missed. Our selection of store flags is another that can’t be beat, but don’t forget retail sidewalk signs! With this great range of outdoor promotional tools, you’ll see an uptick in profits in no time!

Why are signs important for brick-and-mortar retailers?

• It may seem obvious, but outdoor retail signage can be the most important type for physical stores, as it entices shoppers to enter your building in the first place. Often the first impression that people have of your business, these advertisements come in many forms, including sidewalk signs, LED displays, digital fixtures, and flags. No matter which style you choose, placement and visibility are the most important factors, followed by properly setting expectations for what they might find once they enter.
• Inside your store, signage can improve the shopping experience. One is to help customers navigate your sales floor. Whether it’s guiding them to different departments or helping them locate checkout, a well-placed sign holder can make the difference between a frustrated shopper and a happy one — and the latter is much more likely to make a purchase. Another crucial purpose is information delivery. Whether it’s pricing cards on clips, easels, and tag holders or a freestanding frame to reinforce store policies, it’s important for visitors to be well informed.
• Of course, prompting impulse buys and steering shoppers toward key products is also primarily done through signage. Whether they know it or not, customers do make decisions based on your visual merchandising strategy. Well-placed retail signage can be the factor that drives more sales to your focus areas, so its influence should never be overlooked.

Do you need to update your store fixtures and don't want to spend a lot of money? Our smaller retail sign holders are the answer! Choose from stands with clips, frames with shovel bases, and vertical displays with a top-loading design. These cost effective retail sign holders come in many different sizes that are commonly used for advertising. These basic sizes, such as 4 x 6, 5 x 7 and 8.5 x 11, allow users to create graphics on an office printer, thereby saving money on expensive print shop fees.

These signage stands are an economical alternative to total custom designs. Stores tend to update signage often and need to have products that will last for many years. All of these retail displays can be used in many different types of settings and industries. Acrylic and plastic stands are especially easy to use and maintain using a damp cloth to wipe clean. From low-cost acrylic frames to high-end digital signage, these fixtures are an effective means of promoting products, advertising sales, and drawing more customers into any type of store environment.

Presenting a shop or business by means of a shop sign is important – in fact, virtually a must. On the other hand, the target group will determine whether the sign needs to be large and eye-catching or if a simple shop sign on the door giving the name is enough.

When conveying a message, it is just as much about what you say as how you say it. This also applies to a shop sign, as the text is as important as the colour and shape in order to convey a message. There are, therefore, primarily three important things to consider when designing shop signs.

Designing a shop sign – Three tips

Reflect the business 

The signs placed outside the shop, for instance, on the building façade, should make the nature of the shop clear from the offset. If it’s an antiques shop, perhaps ornate letters in an older style would fit nicely on a black metal sign. However, if the shop has a marine theme, maybe rope and symbols of the sea will capture the feeling of the shop. 

Be clear from afar 

Particularly for large shop signs that indicate the shop name, a clear sign that is visible from afar is important. It helps customers find their way to the shop, but above all, it makes it easier for customers to discover the shop and makes them curious to find out what it offers. 

Colours and shapes

The “shop signs” category also includes signs within the shop. These include signs to highlight specific categories or departments. Although these should also match the overall character of the shop, it is important to design signs according to the message they are intended to convey. SALE signs, for instance, are often red to draw attention and include extra clear text.

Think about what message your shop sign aims to convey – in terms of text, colour and shape.